|
VictoriaPlum.com, a trading name of Victoria Plum Ltd, is an online bathroom and bedroom retailer. The company traded under the name Victoria Plumb up until 21 July 2015, when it was rebranded as VictoriaPlum.com, in order to emphasise the exclusively online nature of the business. Founded in 1999, it has no physical shops or showrooms, as its business is concentrated on online and telephone sales. The company's distribution centre is based in Kingston upon Hull, and its headquarters are located in Hessle, East Riding of Yorkshire, just outside the city.〔(【引用サイトリンク】title=Victoria Plum Limited )〕 == History == The company was founded in 1999 as part of the Walker Group,〔(【引用サイトリンク】title=The Walker Group )〕 which also owns other popular homeware and furniture stores such as MFI Group.〔(【引用サイトリンク】title=Refurbished MFI set to launch online )〕 The brand began trading in 2001 and has since seen consistent growth in sales and investment.〔(【引用サイトリンク】title=Sales soar at online bathroom retailer )〕 In late 2013 it was announced that the company was seeking the advice of KPMG on a proposed sale estimated at £150 million.〔(【引用サイトリンク】title=Victoria Plumb taps up buyers )〕〔(【引用サイトリンク】title=Victoria Plumb poised for sale )〕 Victoria Plum won the Retailer of the Year award in the home products section at the Venda ECMOD Direct Commerce Awards in London in May 2013.〔(【引用サイトリンク】title=Victoria Plumb scoop Retailer of the Year award )〕 The company is listed at number six in the SME rankings for Yorkshire.〔(【引用サイトリンク】title=Victoria Plumb placed within Yorkshire's top 11 SMEs )〕 In April 2014, private equity firm TPG Capital had invested £200 million in Victoria Plum after buying a majority stake.〔(【引用サイトリンク】title=Victoria Plumb set for £200 million boost as housing market picks up )〕〔(【引用サイトリンク】title=Victoria Plumb sells stake to TPG )〕 Due to expansion, the company moved its headquarters to Hessle, East Riding of Yorkshire in October 2014.〔(【引用サイトリンク】title=Victoria Plumb creates new jobs at Hessle business park office )〕 On 12 April 2015 Victoria Plum appeared at number 81 in the Sunday Times Profit Track 100, which ranks the top 100 private UK companies with the fastest growth in their profits over a three-year period.〔(【引用サイトリンク】title=The Sunday Times BDO Profit Track 100 league table 2015 )〕 On 21 July 2015, the company changed its main trading name from Victoria Plumb to VictoriaPlum.com, to emphasise the exclusively online nature of the business. A new logo and strapline – “Your home” – was also introduced, as the brand announced it would be moving into other areas of the home, starting with bedrooms.〔(【引用サイトリンク】title=Plum role for online bathroom retailer as group creates new brand image )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「VictoriaPlum.com」の詳細全文を読む スポンサード リンク
|